A freelance business writer can write various content. The materials they work on range from the serious or academic to the fun and challenging. There are assignments which are both serious and fun. They include branding, advertising, marketing campaign and the like, among many.
Branding involves elements of advertising, marketing and press release. These are part of writing for business which you can explore as a freelance business writer. Creativity is very important here. Although a huge portion of creativity relies on originality, much of it also depends on learning from others especially those who have come before and succeeded. These brilliantly creative professionals are called creatives or, more clearly, top creatives.
Creative thinking will be your ace in your work as a freelance business writer doing marketing, advertising and branding campaigns. Search the internet for online tools you which are designed to stimulate creative thinking, specifically for example, branding and advertising. You also need to research, study and develop skills in communications strategy, market positioning, market brief processing and key issues in copywriting and creatives.
As a freelance writer in marketing and advertising, you need to be well versed in the many aspects of branding like copywriting, the role of press release in branding and blogging for brands, among others. Identify the niches of the products and services you are writing about and find out who are the experts and authorities of these niches. Research about them and their writing output. Learn from their successes and their failures.
Be well versed about branding terms and quotes about brands because these will greatly help you. Read case studies about marketing, branding and advertising. Read literature about these involving history, market, brand values, promotion and others. Also, study how to use clearer language in official, business and legal contexts.